Sunday, August 5, 2007

Mustard Promotions

New website for Mustard



Mustard truly believes in “Change is the only way to survive”. We constantly re-evaluate ourselves and our work. Keeping the tradition on we have changed our very own website. The new website is based on a theme of Pop art movement.

Please visit our website at www.designmustard.com

Tuesday, July 31, 2007

Jobs at Mustard

Position: Business Development Manager

Location: Colaba - Mumbai

Job Profile/Description: Business Development and generating sales for the organization is the core responsibility. Identifying and developing new businesses. Excellent public relations, exceptional presentation skills and a good team player. Handling corporate enquiries.

Qualifications: Graduate, post graduate with 5-6 years of relevant experience, Smart, Presentable and computer literate. Should be able to make company presentation. Ability to understand customers business, Excellent written and verbal communication skills, Ability to create and maintain lasting relationships.

Experience: Minimum 5-6 years

Age: Not Above 35.

Remuneration: As per industry standards.

Email Id: ravi@designmustard.com

How to Apply: Email your resume, Please mention your current CTC in your application.

Agency Promotion



Good, competent people are at a premium these days. Besides, you can be sure the competition will try every trick in the book to lure top talent. It may even attempt to poach your best talent. That could so easily set you back in your business. So how do you tackle the hiring problem? Also, once you have the right people on board, how do you hold on to them and not lose them to the competition?
Companies are forced to follow an aggressive hiring policy these days. So naturally there’s an excess of recruitment-related communication floating all over the place. If you really wish to connect with prospective employees, you have to make sure that your communication stands above the clutter. This is easier said than done, for it requires out-of-the-box thinking; it requires imagination.
At Mustard Communications, this is exactly how we plan to approach all your recruitment-related communication - with plenty of imagination. Besides, we already have a fair bit of experience in this area, having conceptualised and designed recruitment ads/posters for companies like Zycus, IBM and Atul Auto, to name a few. The feedback in the majority of cases has been extremely encouraging.
Of course, our engagement does not end there. We also help you in the process of employee retention by employing our creative expertise to devise your internal communication, brand your internal events, training programs etc. Whatever we do, we will try and ensure that the spirit of your company shines through.

It’s that time of the year when most companies, including your competitors, will be embarking on a full-fledged recruitment drive. Make sure that you too are able to attract your share of good employees. Call Hirak Guha at 9892751095 for an appointment or e-mail him at hirak@designmustard.com

We look forward to partnering you in all your recruitment initiatives.

Team Mustard




N. Chandramouli, CEO
Mouli, which is how we address him in the agency, is an engineer with 18 years of multi-functional experience in the areas of Finance, Healthcare, Technology, Lifestyle and Education. He was the group head of a reputed communications consultancy, prior to starting Blue Lotus Communications. His vision and his dynamic leadership have been crucial to Mustard’s emergence as an independent agency.

Soumitro Mukherji, COO
An MBA (Marketing & Finance) from XLRI, Soumitro has 20 years of rich and varied experience having worked with brands like HLL, Sony, M&M, PepsiCo and Airtel. Building brands is his forte and he has executed many a successful communication campaign for these giant corporations. He is the key strategy resource at Mustard, valued as much for his aggressive planning as for his vast experience.

Biswajit Das, Creative Director
A graduate from Delhi College of Fine Arts, Biswajit has 15 years of multi-agency experience. He has conceptualized and executed creative campaigns for clients such as Sahara India, Premier Vinyl, Rajdoot Paints, Duratuff and many others. He has also worked with the publishing industry, designing magazines like Magnet and Zing. Biswajit combines brand knowledge with a keen understanding of every aspect of creative advertising.

Ravi Chavan, Art Director
A commercial art graduate from the reputed JJ College of Art, Ravi was formerly Art Director with several leading agencies. He has over 8 years of experience in print and electronic communication. Ravi has been involved in several creative campaigns including Amul, FPSB, Jasubhai Media, Asian Paints, Organon, Bristlecone, Sanchez Capital Services etc. Ravi’s biggest strengths are his ability to think out-of-the-box and to work at breakneck speeds.

Arindam - Sr. Copy
A post-graduate in mass communications, Arindam has close to four years of diverse writing experience. He has written extensively for a range of media and has worked on several prestigious accounts including HDFC Ltd., HDFC Standard Life Insurance, CanBank Mutual Fund, IDFC, MTNL, Punjab National Bank etc.

Hirak Guha – Client Servicing Executive
M.B.A in Marketing and Finance, Hirak dons the role of the interactive surface at Mustard Designs. He brings with him more than three years of experience in Client Servicing and Business Development. He has serviced accounts like Taj President, SIRO Clinpharm, Godrej MHE, Mahindra Scorpio, amongst others.

Priya Raju – Visualiser
Priya is an alumnus of Raheja College, Mumbai, from where she earned her diploma in commercial art. She has worked in the area of creative visualisation in several advertising firms. Some key accounts she’s worked on include Mahindra & Mahindra, Canon, Talwalkar’s, Encore, Godrej Real Chicken etc.

Amit Badle – Sr. Copy
Feisty and complacent, Amit instills the art of writing back into the craft of copywriting. His foray into copywriting is in serious contradiction to his formal education in engineering. But, in the world of advertising where misfits are the only fits, he has garnered an eclectic experience of around 4 years as a copywriter. Amongst the many prestigious clients he has worked on are - ITC, Esselworld, Zee TV, Aptech, Sodexho, Royal Enfield, Marico Industries, Sugal & Damani etc.

Naresh Donde – Web Designer
A commerce graduate, Naresh Donde, is an alumnus of Arena multimedia from where he completed a course in Web Designing. With an experience of more than 3 years in the multimedia and online domains, his expertise lies in web site design and development. With a proven proficiency in Flash, Dreamweaver and 3D Max, he also displays exemplary skills in Photoshop and CorelDraw.

Mustard - ideas that work

We are a three year old Mumbai-based creative agency, the advertising wing of the larger Blue Lotus Communications Group. Now three years is not a long stretch of time. Yet, in that short period, we’ve been able to execute some pretty decent work; work which may not have swept award functions but worked nicely for our clients. Which is why they continue to entrust us with more.
We realise that we are still a small agency. Therefore we work with a limited clientele, bestowing personalised attention on each. Our approach is knowledge-driven, where we try to equip ourselves with every bit of relevant information about our clients’ line of business. Thereafter we embark on the creative process, making sure that the client is involved at each and every stage. Needless to say, the results of such a collaborative process are almost always satisfactory.


And now the obvious question. Why Mustard?

Because we are young – with no excess baggage and minus the egos. Because we are eager to prove ourselves. Because we are hungry for success. Need we say more?

Visit www.designmustard.com for more information